Our Services

Developing soft-goods products across womenswear, menswear, home goods, and beyond

Every project begins at a different stage. EMSHI helps founders clarify what they are building, develop the product and brand around it, and prepare for the next step.

Choose Your Starting Point

Idea to Direction

For founders with an early idea who need clarity before investing in development.

This may include concept refinement, product positioning, customer and market direction, competitive landscape review, development roadmapping, and next-step strategy.

Product Development Sprint

For founders ready to turn a soft-goods idea into something buildable.

This may include material direction, construction planning, technical flats, tech pack direction, measurement specs, prototype planning, sample feedback, and manufacturer handoff support.

Brand + Launch Foundation

For founders who need the brand, story, and strategy around the product.

This may include brand positioning, messaging, naming direction, product storytelling, website copy direction, pitch materials, go-to-market planning, and licensing readiness.

Submit a Project Inquiry

Core Services

Product Development

[ For founders with an idea who need help making it clear, buildable, and commercially viable ]

  • Concept development

    Product ideation

    Product refinement

    Product positioning

    Customer/problem analysis

  • Trend forecasting

    Market, category, and consumer research

    Competitive landscape review

    Prior art and IP landscape research

  • Sourcing & material direction of soft-goods

    Vendor and manufacturer outreach support

    Cut-and-sew product planning

    Pattern and construction consulting

    Prototype planning

    Material behavior review

    Fit and function refinement

Concept Innovation.

Design & Execution.

  • Technical flats

    Tech packs

    CADs

    Material, trim, stitch, and seam direction

    Bill of materials support

    Packaging structure direction

  • Initial sample direction

    Fit review

    Sample feedback

    Prototype revision strategy

    Early-stage proof-of-concept support

  • Prototype planning

    Sample tracker setup

    Founder prototype guidance

IP-Driven Strategy.

  • Prior art research support

    IP landscape research

    Competitive product comparison

    Product differentiation analysis

  • Patent-conscious product development

    Protectable feature identification

    Claim-support feature mapping

    Technical language support for IP counsel

  • Utility, design, provisional, and non-provisional patent preparation support

    Patent figure planning support

    Patent draft organization support

    Licensing readiness support

Brand Identity

[ Building the identity, story, and creative direction around your product or business ]

  • Brand positioning

    Brand differentiation

    Mission, vision, and values

    Customer profile development

  • Brand and product naming

    Tagline, messaging, and tone of voice direction

    Website copy direction

  • Brand world-building

    Visual direction

    Mood and creative vision boards

    Consulting creative direction for early-stage brands

Brand Development.

Creative Direction.

  • Logo creation

    Product creative direction

    Brand visual direction

    Styling direction

    Brand world development

  • Campaign conceptualization, direction, and execution

    Model, photographer, and stylist scouting and coordination

    Set direction and material sourcing

    Photoshoot logistics and coordination

    Lookbook planning

  • Product storytelling

    Website development and visual flow

Project Oversight.

  • Project management strategy and expertise

    Workflow organization

    Launch calendar planning

    Founder operations support

  • Team and vendor coordination

    Project coordination

    Creative production coordination

  • Company event planning and execution

    Brand activation planning

Business Strategy

[ For founders with an idea who need help turning it into something clear, buildable, and market-ready ]

  • Strategic business direction

    Pivot advisory

    Long-term vision setting

    Financial strategy

  • Leadership development

    Team management advisory

    Conflict resolution

  • Investor targeting

    Strategic partnership structuring

    Acquisition positioning and exit strategy

Launch Strategy.

Commercialization.

  • Go-to-market direction

    Audience positioning

    Sales channel strategy

    Ecommerce structure

  • Wholesale readiness

    Product education strategy

    Founder pitch messaging

    Sales channel positioning

  • Pricing research and support

    Customer relations strategy

Founder Advisory.

  • Commercialization strategy

    Business model direction

    Revenue path planning

    Market opportunity framing

    Competitive advantage mapping

  • Licensing readiness

    Pitch deck direction

    Product sell-sheet development

    Brand/product one-sheet structure

    Founder presentation support

    Buyer, licensee, and investor conversation support

  • Strategic partner research

    Brand collaboration strategy

    Opportunity mapping and prioritization

    Outreach and follow-up strategy

    Convention preparation and strategy

Start Your Project

Our Deliverables

Depending on the stage and scope of the project, EMSHI can help create the product, brand, and strategy materials needed to move forward with more clarity.

  • Concept refinement
    Product positioning
    Development roadmap
    Material and construction direction
    Prototype plan
    Sample review notes
    Manufacturer handoff support

  • Technical flats
    Tech pack direction
    Measurement specs
    Bill of materials support
    Construction details
    Fit and sample feedback
    Sourcing direction

  • Brand positioning
    Naming direction
    Messaging framework
    Product storytelling
    Website copy direction
    Pitch deck or one-sheet direction
    Go-to-market plan
    Licensing readiness materials

A Different Kind of Development Studio

[01] Built Around Trust

We know how vulnerable it can feel to share an idea before it is fully formed. Our process is built with confidentiality, care, and clear boundaries in mind, including NDA procedures and a thoughtful approach to protecting what you are building.

[02] Hands-On Development

We bring more than strategy to the table. With in-house sewing, soft-goods prototyping experience, and a deep understanding of construction, we are able to help translate ideas into tangible direction.

[03] Industry Connected

Based in Downtown Los Angeles, one of the country’s most active hubs for fashion, sourcing, production, and development. We pair that access with market and trend awareness to help ideas move with relevance and intention.

Whether your idea or business is brand new, in development, or close to the finish line, we’re here to help you move it forward with clarity. We give you the tools you need to make sense of the process, organize the moving pieces, and advance with a clearer strategy.

Not Sure Where To Start?

Start with the conversation. Our approach is shaped by where you are now, where you want to go, and what your project needs next.

Book A Consultation