Emma’s foundation began at FIDM, where she studied Fashion Merchandising and sharpened her eye for styling and trend forecasting. She tried to fit herself into a traditional career path in the fashion industry, but quickly realized her multi-passionate nature was pulling her in many directions. At 22, she leaned into that curiosity, teaching herself to sew, studying pattern-making, and experimenting with fabrication. EMSHI was a space where her creativity, versatility, and ambition could thrive without limits.

On her first day at FIDM, Emma met Megan Bloom. An instant connection grew into a friendship, and later a business partnership. Where Emma thrives in creative vision, Megan brings a strong background in fashion sales, management, and leadership. She is the structure to Emma’s spark, turning ideas into reality. Together, they took a leap of faith and built something the fashion industry has never seen before.

Los Angeles became the foundation for EMSHI. The city’s energy, diversity, and access to fabrics and trims gave them the space to experiment and innovate. They built lasting relationships with local suppliers who share their values of integrity and quality. Sustainability became central to their process: sourcing locally, producing responsibly, and keeping waste low while ensuring every piece delivers meaningful impact.

EMSHI is more than clothing. It is a styling movement and a community, a space where individuality thrives and creativity has no ceiling. The brand exists to push boundaries, spark conversation, and introduce styles reshaping how we think about the foundation of getting dressed.